Our Story

The Company.

About

Palette Pictures

Founded in Los Angeles by Bai Yu, the first Chinese graduate to earn a Master’s degree in Producing from the California Institute of the Arts, Palette Pictures combines Hollywood talent and technology to create high-quality IP through China-U.S. collaborations, catering to the Chinese market while appealing to international audiences.

In 2024, Palette Pictures relocated to San Francisco, pioneering advanced AI techniques to experiment storytelling with innovative formats and transformative narratives. Building on decades of expertise in storytelling, Palette Pictures now brings brand identities to life through Hollywood-style storytelling enhanced by AI.

The Creator.

About Yu Bai

Yu Bai is an actress-turned-writer, director, and producer holding an MFA degree in Producing from the California Institute of the Arts. As the founder of Palette Pictures, a company that focuses on film and television productions as well as social media content marketing, Yu Bai is focused on collaborating with U.S. filmmakers to develop and produce Hollywood-style genre films and high quality TV series for Chinese audience with international appeal. Projects she created, directed, or produced include recent theatrical release High Forces, starring Andy Lau, which she co-wrote and co-produced; Oceans Away, a 14-episode CCTV News documentary series focusing on the full spectrum of lives of Chinese overseas students and entrepreneurs, in collaboration with three-time Oscar-winning director Mark Harris; the feature film Day of Redemption, and the iQIYI TV series The Substitute. Variety described the show as one that “represents something of a genre stretch for Chinese content.” She has also produced over 50 short films, winning various short film awards in China, including a Best Picture Award at the Beijing International Short Film Festival in 2014. Her foray into fiction writing, the sci-fi novel The Awakened (觉醒), won first place in the full-length novel category at the 2018 Water Droplet Awards (水滴奖), co-presented by Tencent and the China Science Writers Association; a high-concept action film Crisis Route also known as High Forces, which she co-written and co-produced, will be released globally in September 30, 2024. Since the pandemic, she has produced more than 200 wellness travel videos and launched her WeChat channel 白羽的幸福小站 (fit foodie baiyu), sharing with the audience the mind-soothing nature and rural villages she found during my travels. She is on a mission to use my filmmaking experience to help people struggling with burnout learn a healthy lifestyle so they can be their best selves, feeling energized, confident, and sexy again.

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